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The Product Roadmapping Masterclass

  • Churchill College, University of Cambridge Storey's Way Cambridge CB3 0DS United Kingdom (map)
  • Google Calendar ICS

Now online: 4 sessions

Session 1: 2-4pm UK time, Thursday 26th March

Session 2: 2-4pm UK time, Friday 27th March

Session 3: 2-4pm UK time, Monday 30th March

Session 4: 2-4pm UK time, Tuesday 31st March


Roadmaps get the blame for over-promising and either delivering late or delivering underwhelming results (or both). In this hands-on masterclass, legendary product leader, Bruce McCarthy, walks you through his process for establishing your product’s vision, prioritising with business objectives, validating themes, gaining buy-in across stakeholders, and maximising your team’s impact.

Based on Bruce’s best-selling new book “Product Roadmaps Relaunched: Setting Product Direction While Embracing Uncertainty”, you will learn why this approach to roadmapping works and how you can relaunch roadmapping in your organisation.

Come prepared with your hardest problems, hairiest challenges, and worst-case scenarios. Bruce will offer the benefit of his years of experience working with organisations world-wide, and will invite the entire group to weigh in with their hard-won lessons as well.

Business of Software is a single-track conference focused on how to make product, culture, innovation, strategy, marketing and sales drive sustainable, profitable growth.

Talks are in depth, tightly curated for content and delivery, there are zero sales pitches, panels or sponsor pitches.