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Impossible Outcomes: How Product-Led Organizations Win by Changing the Game

  • Churchill College, University of Cambridge Storey's Way Cambridge CB3 0DS United Kingdom (map)
  • Google Calendar ICS

Now online.

Fred Smith, the founder of FedEx, got a C on his economics term paper because the professor said his idea wasn’t “feasible.”

Tesla, Amazon, Dollar Shave Club, Netflix, WeChat — these organizations don’t just succeed. They redefine the rules of the game and achieve results once considered impossible.

As an entrepreneur, product leader, and coach, Bruce has worked with and for organizations that:

  • Create 10x better solutions for customers

  • Leverage an unfair advantage

  • Establish a scalable business model

  • Build self-propelled teams that make it all work

Bruce will walk you through the cultures and practices of these organizations and help you think about how to tackle the big, scary challenges in your organization. He’ll leave you with inspiration — and with new tools to help you make the impossible, possible.

Business of Software is a single-track conference focused on how to make product, culture, innovation, strategy, marketing and sales drive sustainable, profitable growth.

Talks are in depth, tightly curated for content and delivery, there are zero sales pitches, panels or sponsor pitches.