LATEST BOOKS

Product Roadmaps Relaunched

How to Set Direction while Embracing Uncertainty

Publisher: O'Reilly Media

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A good product roadmap is one of the most important documents an organization can develop, publish, and continuously update. Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. 

Steve Blank said about the book, “It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.”

 
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Product Manager vs. Project Manager

Publisher: O'Reilly Media

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Positions in product management are in high demand today for job seekers and companies alike, and yet there is much confusion in the market about what, exactly, this role is and does. Many conflate product management with project management, a much more familiar role. This ebook explains the distinction between product and project management for executives and hiring managers, including how these two roles often overlap and complement one another.

Bruce McCarthy explains that while project managers are responsible for marshalling resources to deliver products on time and on budget, product managers are responsible for the entire lifecycle, from initial research to final product—including market analysis after the product is released.

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