ONE THING on Magic Failure

Bruce McCarthy

I recently saw a documentary about General Magic, a Silicon Valley start-up that invented smartphones... in 1994. They had heaps of talent and money, and a great prototype. But they failed spectacularly, for a lot of reasons. One was that the device would have cost around $800 to own. Whoops. Years later, Apple came up with the affordable iPod, and then the iPhone, step by step. 

It's a useful lesson: You need a vision, and big is good, but you also have to think about the small steps that will get you there. This is fun: Can you think of other spectacular failures in the tech industry? What are the lesson?

Two new online events, in different time zones for your beauty sleep:

  • I’m working with Business of Software to bring you two bite-size roadmapping workshops. Building Your Product Roadmap and Prioritising & Communicating Your Product Roadmap are in August.

  • APAC Product Roadmaps Masterclass, the Sequel. The first one in August sold out quickly, so I opened a new session in September.