ONE THING on Team Enlightenment

Bruce McCarthy

I’m working on a model to describe the scope of a team. Teams can "own":

  • Tickets: Members are experts working on tickets, written by others, led by more experienced experts

  • Features: Technical teams delivering features requested by others, led by project managers

  • Products: Technical and UX teams delivering solutions to customer problems, led by product managers

  • Outcomes: Fully cross-functional teams driving toward business results, led by a new breed of product-oriented general manager

Outcome Teams are the next stage of team enlightenment. They exist to make a business successful. More and more companies have hired GMs to lead these teams who are really Product leaders on steroids. Engineering, U/X, Sales, and Marketing report to GMs directly to ensure alignment to these outcomes.

What do you think? How close is your team to enlightenment?

My APAC Product Roadmaps Masterclass is all sold out. However, there are still seats in the Objectives & Key Results for Product Teams workshop at the Mind the Product online conference, July 20-23. job board. For example, BlueWave Solar is looking for a VP of Product who will own the product vision and strategy to both scale existing community solar products as well as launch future product. In Boston, SF or NYC